A product launch content rollout for Xe Business to introduce new features
B2B Product Rollout
CONTENT STRATEGY, B2B, PRODUCT LAUNCH
2025
TABLE OF CONTENTS
Introduction
Xe was rolling out a new suite of business financial products: Multi-Currency Accounts, Batch Payments, User Roles, and Mass Payments. Each one needed its own landing page that could clearly explain what it does and motivate business users to sign up.
The audience ranged from small e-commerce shops to finance teams at large enterprises. These are busy, skeptical people who don't have time to decode jargon. They need to understand the value of a product in seconds, not paragraphs.
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2026
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2 MONTHS
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PRODUCT CONTENT SPECIALIST
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MARKETING
DESIGN
The Ask
I was tasked with building out four product landing pages that were clear without oversimplifying the product or talking down to the reader. The content also needed to align with the marketing team’s messaging to remain consistent across campaigns, ads, and emails.
The Solution
I built out four landing pages specific to each new product:
Across all four pages, I used a consistent structure that explained the feature clearly, tied it to a real business use case, and kept the messaging simple and easy to navigate.
1
Multi-Currency Accounts
Businesses can hold and manage multiple currencies without relying on a traditional bank.
Batch Payments
Finance teams can send payments to multiple recipients at once and save time on manual work.
2
User Roles
Businesses can manage team access in their Xe account in a simple, secure way.
3
4
Mass Payments
Positioned Xe as a solution for businesses that need to send high volumes of payments.
The Impact
Impact: From November 2025 to April 2026:
Page views grew from 243 unique visitors to over 105,000 by March—more than 1,000% growth in five months.
By April, the pages were averaging around 104,000 unique visitors per month.
Registration completions stayed steady at about 1,079 per month, even as traffic scaled, showing the audience quality remained strong.
More Work
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B2B messaging for financial services
FX RISK MANAGEMENT CONTENT SERIES
Developed a multi-phase content series for Xe’s currency risk tools, guiding users from initial awareness to understanding and confidently choosing the right solution. -
B2C product launch
XE ESIM FOR INSTANT DATA ABROAD
Designed and wrote the landing page for Xe’s new eSIM product, making a technical idea easy to understand with clear, engaging language. -
Coming soon: B2B products rollout
XE BUSINESS 2.0 ROLLOUT
Led content for the launch of Xe’s upgraded business platform, supporting the adoption of new features and attracting new customers.